It includes 40+ tools for SEO, PPC, and SMM, allowing up to 5 projects, 500 tracked keywords, and 100,000 crawled pages per month. BrightLocal, Moz Local, and Localo are some of the best tools for local SEO in 2025. They help businesses manage their Google Business Profile, build citations, and track local search rankings, making it easier to connect with nearby customers. In 2025, popular free SEO tools include Google Search Console, Ubersuggest, and Ahrefs Webmaster Tools. These SEO tools help you conduct basic keyword research, analyze backlinks, and monitor your site’s health, all without any cost. For those new to SEO, tools like Yoast SEO, Ubersuggest, and Google Search Console are great starting points.

Perhaps the most famous AI tool out there – with over 200 million weekly users – ChatGPT can be a great help in your SEO efforts. A newer SEO suite for WordPress, RankMath has 15 modules and provides SEO guidance using 30 different types of improvements. WordPress is a robust SEO-friendly CMS platform with numerous plugin options available to improve SEO.

Best Tools for SEO in 2025: Features, Pricing, Pros, and Cons

GeoRanker gives you limited access to its tools for free, with a monthly subscription plan starting at $99. While Qwoted spans pretty much every industry, B2B companies may want to check out Help A B2B Writer. Journalist requests are sent only to qualifying sources, so you won’t have to sift through requests that are not relevant to your business. This is a great way to build relationships with writers and journalists to secure backlinks for your website.

SEO Basics: What It Is and How It Works

It also displays your Core Web Vitals scores, technical data from Lighthouse Performance, and even a historical performance graph of your site speed. Keep in mind that loading speed greatly impacts user experience. It doesn’t matter how great your site is, if it takes too long to load, users will leave. GTMetrix isn’t just a free tool to measure your website’s loading speed, it’s much more. It extracts all the data from the URLs listed in the SERPs and transfers it to an BHS Links XML file where you can work directly or even import it into other tools like Screaming Frog. Of course, like most SEO tools, Screaming Frog lets you export everything to CSV files for easier data analysis and control.

• Ahrefs also shines in its technical SEO audit reporting and has a few more rank-tracking features.
• Easily find the keywords that will bring new visitors to your site.
• Finally, Sitechecker is a website SEO checker and audit tool for monitoring and reporting the internal and external changes that impact your website’s technical SEO.

The team is constantly shipping new features, and it’s used by a ton of growing brands like Contra, Wine.com, Toys“R”Us, and Ramp. Overall, this is a great automation tool you should check out. I also wrote a full Gumloop review if you want to dive deeper into the types of workflows I build with it.

Hopefully, by now, you’ve figured out a way to automate much of the operations side of your content workflows, and it can save you tons of time. It’s literally dropped my production time from 8 hours, for example, for one landing page, down to around 2 to 3 hours per landing page. There’s a J.R.R. Tolkien quote that says, “shortcuts create long delays,” and I’m a huge believer in that. Using AI to generate content, and then going back as a human to edit that AI-generated content, fits perfectly into that quote. You’ll likely end up taking way longer to create something great from an SEO perspective than if you had just started with the human aspect. The important thing to figure out is if an SEO task is something that can be easily taught and understood by anyone, then it can probably be automated with an AI marketing tool.

These templates are kind of like website templates — there are free ones, and there are also paid ones created by people in the community. Overall, you can use ChatGPT for a lot of different things, but I think it’s really best for deep research to find these sorts of questions. What I like about this tool is that you can integrate it with your ChatGPT API key, and it can act as an AI writing assistant for you. There are a handful of other tools in this list that can help you with optimizing your on-page SEO, but this is a cheaper alternative to Clearscope, which is one of the tools on this list.